Logo design, explained
without the jargon.
Short, practical guides on the things that actually decide whether a mark works: files, proportions, colour and legibility. Written for founders, not design historians.
What Makes a Good Logo? The 8-Point Checklist We Actually Use
Before you export anything, run your mark through the same eight tests a studio would. Legibility, contrast, scalability — and the five-minute rule.
SVG vs PNG for Logos: Which File Should You Actually Send?
A practical guide to vector and raster logo files — what each format is for, where each one breaks, and what to send your printer,…
How to Choose a Brand Color Palette (Without a Design Degree)
Color carries meaning before a single word is read. Here is how to pick a palette with contrast, mood and longevity built in — plu…
Logo Sizes Cheat Sheet: Every Size You Need, and When
Favicon to billboard — the pixel dimensions for avatars, social headers, business cards, signage and app icons, with the safe-area…
Reading is good. Making is better.
Take one of these ideas straight to the canvas — the layout engine handles the proportions while you handle the taste.
Open the maker