“Can you send me the logo in a bigger size?” is the most common brand request after “can you make it pop”. The answer is always yes — if the file is vector. But for the places that need pixels, here is every size you will realistically need, and the one rule that keeps marks crisp at all of them.
The one rule: export big, display small
Always export a raster logo at the largest size the destination accepts, then let the platform scale it down. Downscaling is clean; upscaling is blurry. A 2048px master covers almost every raster request you will ever get.
The size cheat sheet
| Use case | Format | Size | Notes |
|---|---|---|---|
| Favicon (browser tab) | PNG / SVG | 32×32, 16×16 fallback | Use the simplified mark only — no tagline |
| App icon (iOS) | PNG | 1024×1024 | No transparency, no rounded corners (OS applies them) |
| App icon (Android) | PNG | 512×512 | Adaptive icons need a safe zone — keep the mark inside 66% |
| Social avatar | PNG | 400×400 to 800×800 | Square, centred, generous margin |
| X / Twitter header | PNG | 1500×500 | Keep key elements away from the edges (profile photo overlaps bottom-left) |
| LinkedIn cover | PNG | 1128×191 | Extremely wide — often just the wordmark |
| Facebook cover | PNG | 820×312 displayed | Upload 1640×624 for retina |
| Email signature | PNG | 2× display height | Keep under ~40px tall so it never dominates |
| Presentation slide | PNG | 1024×1024+ | SVG preferred if the tool supports it |
| Business card | SVG / PDF | Vector | Ask the printer for bleed requirements (usually 3mm) |
| Signage / storefront | SVG / PDF | Vector | Always vector — always |
| T-shirt / merch | SVG / PDF | Vector | Simplify to one colour for embroidery |
Safe areas and clear space
Two invisible rules prevent ninety percent of logo misuse:
- Clear space. Nothing — no text, no photo edge, no other logo — should come closer to your mark than the height of its icon. Measure it once and write it down.
- Minimum size. Find the smallest size at which the name is still legible, then never go below it. For most wordmarks this is somewhere between 24px and 90px wide depending on the typeface.
The small-size checklist
When a mark must live at favicon size, simplify deliberately:
- Drop the tagline entirely — it becomes noise below 100px.
- Prefer the monogram or badge layout over stacked icon-plus-wordmark.
- Increase the icon-to-text ratio: the mark should read as a shape first.
- Remove thin strokes and gaps that will visually merge.
A logo that only works at one size is a logo that will be redrawn badly at every other size.
Building the folder
A complete, professional delivery is smaller than you think:
logo-master.svg— the vector source, full colourlogo-one-colour.svg— single ink for stamps and merchlogo-1024.pngandlogo-2048.png— raster mastersfavicon-32.pngandfavicon.svg— the simplified small mark
That is six files, a one-page usage note, and you are done for years. The full-kit export in our maker produces most of this in one click — PNGs at three sizes plus the SVG source.